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Weekly compilation of World TEXTILE News

Innerwear chain to be closed by Oswal

Oswal Retail is looking at shutting down its innerwear retail chain Straps. Called Sensa it was rolled out as a first retail outlet for the Indian lingerie industry. The industry which has about 1,000 Indian brands is said to be a booming market with immense potentials. The earlier focus had been to grab a 5% market share of the undergarments market and retail was to contribute 25% by 2010.



Burlington Worldwide launches a range of Worsted Suiting for the Indian market

Burlington Worldwide, the leading full service textile solution organization, globally offering a true vertical product cycle chain infused with exclusive technologies, has made its way in to the Indian Market with the launch of its finest premium suitings and exquisite new product line. This was done through a spectacular fashion show by well known designers like Raghavendra Rathore, Ashish Soni, Varun Bahl, Vijay Arora showcasing their designs.  Connoisseurs can now have a reason to buy their fabrics in India as USA’s leading hi-fashion brand with impressive collection is here to stay.

Joseph L. Gorga President & CEO International Textile Group Inc. said, "India is a key part of ITG’s global platform.  As one of world’s fastest growing markets, it provides competitive supply chain opportunities and access to new consumer markets.  The response to our products is overwhelming, and we are delighted to offer a premium, quality worsted suiting fabric to this region." Wilbur L. Ross Jr., Chairman & CEO, WL Ross & Co. LLC said, "Burlington is among the best known brands in the world and this joint venture between two of our portfolio companies demonstrates the synergies we can bring to Indian companies."   Kenneth T. Kunberger, President Burlington Worldwide said, "The Burlington collection reflects the extraordinary Indian flavour for design and colours combined with advanced fabric performance. The launch is off to a great start, and we look forward to setting new benchmarks."

The suits have been created in a typical range of super 110s to super 140s and would be available at a price of Rs. 7,500 to Rs. 20,000 per suit length at select outlets all over India. Burlington presents an exclusive range for business suits and designer jacketing in silk wool and wool cashmere for the evening dressing too. Worsted suiting in 5 designs and Tweeds in two classy designs -   Radiance – the sleek lines, the understated sophistication and the sex appeal inherent in these Silk Wool Jacketing designs are our USPs. This style is all American, mostly in checks, makes a perfect evening wear and  Agostino - All wool jacketing in Super 100s with a sprinkle of Cashmere in Twill, Herring bones and structured weaves.

Reebok Classics in town

The fitness inspired series from Reebok – Reebok Classic is all set to enter the country. The company will set up 75 outlets and separate stores for the same. Reebok has a sizeable lifestyle product portfolio for apparel, shoes and accessories and has a number of leading bollywood stars and cricket sporting heroes as brand ambassadors for its merchandise. This will be available in menswear and womenswear segment. It bridges the international trend towards style and fitness.


Crocodile gets an image makeover

The retail network and brand focus of Coimbatore based S P Apparels Ltd for its acquired brand Crocodile is set to change. The company is looking at a 30% growth after implementation of the new plans. The Crocodile Store as a format store of the West is slated to be tried out. The brand colour from green is to be changed to grey.

Tirupur brand hardsell

Tirupur which till now was catering to the needs of the big global garment manufacturers and retail chains is now looking at the domestic industry. The knitwear which contributes more than Rs. 6,000 crores. Brand promotion is now being looked at. Though problems like cost and impact is a difficult option. However, given the lucrative size of the domestic market, companies are increasingly looking at brand building exercises. They are increasingly drawing inspiration from companies like Classic polo brand which has tasted success in branding. RCML is now extending its marketing in the north and the east. Most companies are entering the country in a phased manner. Solo is planning to launch its range of casual and intimate wear in the north by the end of this year. Brand building is a complicated process but it gives the brand the identity and helps increase sales. Tantex earlier with TTK is being relaunched by Thanks Garments.

Arvind to launch more VF brands

Arvind Brands is looking to expand its alliance with $ 6 billion VF Corp., the world’s largest publicly traded apparel maker with the launch of 3 more brands from its international portfolio.  Arvind is looking at bringing in Nautica as also JanSport and Kipling. This is its move into non-apparel categories as well. Arvind has an existing licensing agreement with VF Corp for jeans brands like Lee and Wrangler in India. VF Corp. acquired Nautica built by designer David Chu and has been expanding it. It also acquired Kipling of Belgium a fashion accessories segment. Nautica is likely to be launched in Delhi first.

Spring Summer 2008 Allen Solly Collection

Allen Solly, a brand that has actively contributed in redefining modern Indian’s wardrobe is creating its mark in the realm of everyday and lifestyle. The leading western-wear brand in the country unveiled its Spring/Summer 2008 line on the last day of the prestigious Lakme Fashion Week.  Celina Jaitley’s presence as the Show Stopper projected Allen Solly’s vision to dress today’s fashion forward women in their many moods. Says Mr. R Satyajit, Brand Director, Allen Solly, “Increasingly today, Allen Solly is being seen as a brand that connects with young people fulfilling their aspirations for a smart, relaxed yet a fashionable look for various occasions. Our continued association with Lakme Fashion Week not only presents an opportunity to showcase our collection but also helps in raising brand’s Fashion Quotient and Imagery. This is our third season in a row with Lakme Fashion Week and it has become integral to our strategies and plans.” Over the years, Allen Solly has grown from strength to strength and has emerged as one of the largest brands in the country in its segment.